Coolidge's supporters ran on a platform of building up the US military as well as having a strong foreign policy. The Socialists campaigned on the back of President Upton Sinclair's domestic policy successes, such as creating an environment conducive for the unprecedented prosperity enjoyed by Americans since 1924. Blackford promised to ensure continued prosperity even if it meant using more diplomacy and less force against neighbors such as the Confederacy. As it had in 1924, the dilemma of having to choose between the two parties' platforms weighed down on thousands of voters, though ultimately the memory of the Great War, over a decade old, as well as the undeniable fact of a booming economy convinced the majority of them to vote for Hosea Blackford.
The 1928 election featured the end of Calvin Coolidge's Presidency, as he declined to run for a second full term despite high popularity polls. The Republican Party ran former Secretary of Commerce Herbert Hoover with Charles Curtis of Kansas as his running mate. The Democrats nominated Governor of New YorkAl Smith with Arkansas Senator Joseph Taylor Robinson as his running mate. The Hoover-Curtis ticket won in a landslide, carrying 444 electoral votes from 40 states compared to Smith-Robinson ticket with 87 electoral votes from eight states. The Republicans even made inroads into the Democratic stronghold of the Solid South.
The election was notable because Smith, a Catholic, became the first non-Protestant to win a major party's presidential nomination. Unfortunately, the result was a showcase of religious bigotry. The declining support for the Democratic Party among Southern voters has been blamed in part upon this fact.