Bugs Bunny is a fictional rabbit who appears in the "Looney Tunes" and "Merrie Melodies" series of animated films produced by Leon Schlesinger Productions. He became the mascot for Warner Bros. Studios after they acquired the Schlesinger studios in 1945. Bugs is one of the most visible and most popular (perhaps even the most popular) American cartoon characters ever created. Bugs Bunny first appeared anonymously in the 1940 "Merrie Melodies" cartoon A Wild Hare, and was named in 1941's Elmer's Pet Rabbit. He would star in the cartoon series until his final classic cartoon called False Hare in 1964. In 1988, Bugs Bunny made a cameo appearance in the movie Who Framed Roger Rabbit? alongside his Disney rival Mickey Mouse.